More than a few folks plan to sell their RIMM shares on the next pop and then buy AAPL going into earnings. I'm long in each so it's no big deal to me. But I definitely plan to add more AAPL on pullbacks. Now, however, is not the time. AAPL could keep running far above its moving averages until earnings, but there will be a pullback sooner or later, and the one-year chart shows that the decline is always worth waiting for. You can usually get AAPL cheap, after the pullback, without losing out on previous gains. The only exception was when AAPL went from 100 to 120 and beyond, never to revisit 100.
It's just too late to get in now. Best to wait for the pullback rather than chase at these levels. No matter how much you and I may love Apple, it's all about price if you're a smart investor and/or trader.
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