Stretch run

E*Trade ran from 1.57 to 1.66 in a span of 20 minutes (11:45 am to 12:05 pm Eastern) on news of a 1-for-10 split. This is the second day in a row that a split has jolted a stock; BIDU went crazy yesterday for no other reason than a 10-for-1 split.

ETFC has settled back to 1.61. Probably the lowest stock with the most TV commercials in America.

Then, there's Netflix, which exploded this morning on rumor of a buyout. NFLX went from 107 (9:46 am) to 119 (10:15 am) strictly on chirpy gossip. Now back to 111.

Blockbuster still showing a nice gain of 19.3% to 0.51 on optimism leading into this afternoon's earnings report. Rumors about involvement with other media through the tactics of former board member Carl Icahn are intriguing, but inconclusive. If BBI could become the first streamer to max out the possibilities via mobile media, it would be Ka-Blooeey time.

BIDU reverting to "normal" behavior now, holding ground at 76.31 (-2.4%) after the amazing post-split run from 71 yesterday to 82 (this morning).

Hat's off, though, to the shareholders of US Steel (X). Shares are up 3.6% to 57.01, off its high of 57.96. Money may be leaving GLD (-0.58% to 120.69), but it may be shifting over to X.