1. He absolutely hates the look of Crocs Caymans.
2. Because he is highly visual, the image of those clunky, neon-colored sandals are almost impossible to delete from the memory.
3. Never mind the comfort level, the power of Croslite (anti-bacterial) ... nothing that ugly can be worth a buck, peso, ruble, etc.
4. Therefore, the natural compulsion is to short the hell out of the stock.

a. Aggressive, growth-minded management. Key players on the board came from Flextronics, a Co that grew from 11 to 40 between 1998 and 2000 ... mainly due to aggresive acquistions. Sound familiar?
b. Superior global production and distribution system, a byproduct of the FLEX expertise. No bricks and mortar. Genius.
c. Global appeal.
d. Multi-demographic appeal. So what if men 18-40 hate Crocs. Women do most of the shopping, and they shop for their children. Children grow, feet get bigger, and kaa-ching, it's time for new Crocs.
e. Expanding lines of women's sleek, popular footwear.
f. New apparel line using secret-recipe Croslite.
g. Continued high short interest. Legal steroids for our stock.
I could go on. I'll stop.
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