As former lululemon athletica long, I'm a bit embarassed to say I didn't even know the company made products that contained seaweed. Or claimed to, anyway. The New York Times article (Wednesday) makes the company look like a group of flakes, but frankly, all of this stuff will go away if and when LULU blows away earnings estimates in a few weeks.
I hope they do. The Times was alerted to this seaweed fabrication (pun intended) by a short seller. How slimy is that?
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