Comparing a stock to a work of art — no, just considering a stock such a glorious creation of beauty — has to be grounds for insanity. And yet, that's what AAPL is. From the PowerBook I first bought three years ago, to the Apple computers my old company bought for us back in 1993, all the way to the iPod and iTunes, and now, the iPhone, what else can possibly counter any pro-Apple argument?
It's not even just about the revenues from these products. It's also about the Cool Factor. The Effective Factor. Once I got that PowerBook, my days with Hitachi laptops were long, long gone. I've never had stupid freeze-ups and glitches with my PowerBook as I did with the Hitachi and another since-forgotten laptop from a generic has-been company. No, I don't like paying a pretty penny for my Apple products, but in the end, they are worth every penny. Quality is worth that extra cost. I'm not alone in this belief, obviously.
Whether Apple climbs to $200, as longtime AAPL bull Georges Yared argues, is not really an issue for me. In fact, when I look at my mock portfolios, three of them are filled only with AAPL stock. Sort of like a DRP program. No matter the swoon of summer 2006. No matter the minor blips of a few failed products. The power of the Co and the stock are substantial.
It is as close as we can get to the proverbial money in the bank, especially for those of us who bought early in the year on the anticipation of the iPhone's success. All of Apple's innovation and commitment to Cool are unmatched, really. It doesn't matter whether they are the originators of a concept. They know how to take it and turn it into ubercool.
A $200 stock? That would make new lovers of art near and far.
Disclaimer: Pupule Paul owned Apple at $93, foolishly sold at $92, and re-entered at $122 with a tiny slice of Apple pie. He is truly humbled.
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