LULU certainly no lemon

The more I read (and write) about lululemon athletica (the Co spells its name lower case), the more I like. It made $149 million last year despite a small market (Canada).

The recent IPO offering gives LULU a chance to broaden its horizons near and far. Having fiscal muscle makes a big difference. The stock traded up to $29.98 today, pulling back from a mid-day high of $31.85. LULU has a cultish quality thanks to its yoga roots and trademarked fabrics like Luon. As yoga grows in popularity across the U.S., lululemon products will succeed. After all, more women than men are into yoga, and women will spend money on quality fashion.

Nothing beats first-person testimony at the gym.

Pupule Paul has no position in LULU.