(photo: dailydesktop.eu)
(8:11 pm, Hawaii) The supermoon came. The supermoon went. No mass destruction of civilization occurred on Saturday. Doesn't mean there was no interaction or relationship between Earth's tectonic plate(s) and the supermoon. After all, the first signs of divorce don't occur in the court of law, but somewhere along the way, around Blowout Argument No. 121 or something like that. Plates shift, shit happens not long after.
But it's Apple that occupies my mind at this moment. The store at Ala Moana closes in about 45 minutes. I can't help thinking how pleasurable it would to visit before the doors close for the night. Then I wonder, is there someone, somewhere, who is having a miserable life lately. Someone who bought a ton of AAPL shares two or three years ago. Maybe a decade ago. Never sold one share. Well, maybe a few to pay for this or that, but most of those tasty morsels are still in his or her hands. And every time misery knocks at the door, he heads down to the Apple Store, enjoys the sight of children and old folks and everyone in between playing with the world's coolest toys. It's enough to take his mind off the misery.
So is the poignant reminder that his shares are anywhere worth 3x to 18x what he paid for them. That's cool, too. It's enough of a thought to take his mind off supermoons and earthquakes and divorce. It's enough for him to realize that life isn't just about money, though having plenty of it takes a load off. It's enough to know that people actually like quality. They like precision. They like wondrous magic at the tips of their fingertips.
That's what Apple is. Cooler than any supermoon, and in many ways, much more powerful. Even to those of us who didn't hang on to those shares from 2009.
Daily Mail: How did a British polytechnic graduate become the design genius behind Apple? (Mar 20 2011)
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