Since hitting a mid-day high of 44 on July 10, shares stalled and fell to a mid-day low of $37.55 on Friday. Why? The no-show of Take-Two's giant seller, Grand Theft Auto, for the coming holiday season.
Today, shares are up nearly 6% to $42.94. The catalyst? It could be today's announcement of Monday Night Madness, a promotion that gives stores a chance to host parties on August 13, the release day for Madden NFL '08. That's a catalyst? Perhaps. It's definitely a quick response to the GTA bad news. Maybe the driver, no pun intended, was just today's announcement about the date for Q2 earnings.
I like Gamestop, though my video-game playing days are long behind me. The only game I play is Madden, and that's only when I'm hanging with my nephew. The Wii has filtered into my consciousness, though, and might be a buy for me come Christmas time. When the influx of new games for the Wii hits the shelves at Gamestop, longs will be happier than ever. So will I, a Nintendo bull.
Gamestop's reliance on game makers is a bit unnerving, so I'll stay on the sideline and focus on companies that don't have bricks and mortar.
Pupule Paul is long NTDOY.PK and has no position in GME.

