Tuesday, January 18, 2011

Apple smash

Better than the Incredible Hulk, Apple destroys all earnings expectations. The biggie (imho): 7.33 million iPads sold. Take that.

Well, shares were halted during the earnings announcement, then reopened a minute ago at 351, rose to 357. Now down at 353. No, 352. Profit-taking. Not the time to re-enter.

I could've held my full position, but halving the risk was sensible.

Update: 1:09 p.m. (Hawaii time): AAPL settling at 344-345 after the conference call. Hindsight, should sold the remaining half position above 350. Then I would've broken even; I opened the position at 345 last Thursday. All in all, though, after being down big when the market opened, the position is in much better shape. 

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