Thursday, September 20, 2007

Pumping the lemon

Cramer is pumping LULU right now, likening it to Under Armor and Crocs. This is not just a quick pump. He's devoting an entire segment as he wears a headband and sits on the floor in a faux yoga position. Cramer insists that lululemon athletica is not just a yoga apparel company, but a women's apparel company.

Sounds good to me (the guy who just bought some shares at 38.38 the other day). Now he has LULU's CEO, Bob Meers, on the phone.

"We do not need to be in (big) markets. In fact, we do well in college towns," Meers says. And yet, LULU is about to conquer America, with stores opening in rapid succession.

"They're going to quadruple their number of stores," Cramer squeaks. The CEO is rather deadpan and low-key, not a rah-rah guy. Fine with me. I just hope they reel in Mike Myers as Austin Powers and get him and his posse of babes to do the first lululemon TV commercial.

The stock was at 40 (after hours) even before the segment began, then went to 40.95. TV is a funny thing.

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