Thursday, August 9, 2007

Under Armor riding high

The short squeeze continues for Under Armor.

The stock traded as high as $70.75 this morning despite the selloffs in the Dow Jones and Nasdaq. Since closing at $55 on the eve of its earnings report last week, UA is up 27%. With short interest at 50%, there's no way to know where the stock tops at in the short term.

UA longs, of course, are still feeling good after the Co beat estimates and raised guidance. It'll be tough for UA shorts to watch football on TV, though, with Under Armor commercials bombarding the airwaves.

Pupule Paul is slightly long UA.

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