Monday, July 23, 2007

Soap opera has Starbucks in the middle

Starbucks luvs Hershey?

PepsiCo luvs Starbucks?

What kind of wild romance is in the air at that coffee shop anyway? Are truffles and chocolate-covered coffee beans all it takes to win the heart of Starbucks?

Starbucks broke a bottom-feeding trend last week, closing above $27 for the first time since June 20. If Thursday's action, which included a mid-day high of $28.17, can be sustained this week, sideliners may have missed a chance to get SBUX on the cheap. The stock plunged to $25.22 on June 25 and traded sideways until Thursday.

Thursday's volume was also the strongest since the stock sold off big on June 21. Even the Yoda of growth stocks, Georges Yared, has been pounding the table for Starbucks.

I could do without truffles and chocolate-covered coffee beans, but who am I to say anything about whimsical, whirlwind romance? After the rough patch SBUX has endured in recent months, a little lovin' never hurt.

Disclaimer: Pupule Paul has no position in SBUX or PEP.

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