lululemon athletica is a Co that hasn't given reason for anyone to turn sour. The Co met expectations in its last earnings report, and the buildout over America is underway. But, like Crocs, we can trust that traders — for the most part, men — will always take offense to products they don't relate to. Crocs Caymans. lululemon yoga workout pants for women.
Since lululemon's apparel are geared to the women's market, it makes sense. The only problem is, the shorties are wrong. LULU will continue to grow in more ways than one.
Reuters: Short stocks
Short interest in the U.S.-traded shares of the trendy workout retailer rose 34 percent from mid September.
The company, which made its market debut in late July, delivered a third quarter forecast last month that did not beat market expectations. The short interest increase comes on top of a 27 percent increase the company's shares saw from mid-August to mid-September.
About 3.4 million of the company's U.S. shares are held short, according to Nasdaq data.